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How to Choose the Right Material for Roasted Coffee Beans

  • Categories:Industry News
  • Author:Jake
  • Origin:
  • Time of issue:2021-10-13 15:03
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(Summary description)In this post, you will learn how to choose the right coffee packaging for roasted coffee beans.

How to Choose the Right Material for Roasted Coffee Beans

(Summary description)In this post, you will learn how to choose the right coffee packaging for roasted coffee beans.

  • Categories:Industry News
  • Author:Jake
  • Origin:
  • Time of issue:2021-10-13 15:03
  • Views:
Information

Your coffee packaging does more than protect you from the elements as it travels from your roaster to your customers. It also serves as their first encounter with his business, and first impressions count.

Finding someone to create coffee package for you is relatively easy. However, you need to understand the value and functionality of special coffee packages in order for your coffee to remain fresh and open to the public in an accurate and positive way.

To find out what people need to know about specialty coffee packaging design, we spoke with Peter Zhu, founder and CEO of XWPAK, a company that creates and customizes packaging for coffee roasters and other industries. Here's what he had to say about creating a packaging solution that balances the benefits of protection and customer appeal.

 

PSYCHOLOGY BEHIND SUCCESSFUL COFFEE PACKAGING

Much research has been done on how packaging affects consumer decision making and brand awareness. Last year, the University of Melbourne's Faculty of Agriculture conducted a research on the impact of package design on customers' sensory taste and willingness to buy.

As a result of the survey, customers consider the type of package (shape, material, window), brand (pattern, texture, color combination, transparency, font, image), content (label, place of origin, date, contact details). It became clear that I would buy it. you.

This means that when a customer first touches your coffee bags, all of the above factors need to come together to form a vision for coffee and combine them in harmony. Therefore, you need to remember packaging materials, textures, color usage, fonts, etc.

 

CHOOSING THE RIGHT COFFEE BAG STRUCTURE

The coffee packaging design process begins with the structure of the coffee bag. This determines the amount of information and details that the package can share. So you need to decide what you want to know about your customers about your offer. If your brand is well known, you can display your logo prominently. Otherwise, coffee characteristics such as roasted profile, origin, and recommended brewing methods should be emphasized.

If your coffee has unique properties, then state it here. Highlight the exclusive micro-facility with photos of the grower and his farm, or provide information on how coffee purchases can directly benefit the farmer. Words are not always necessary, as high-quality stamps and certification logos can also mean some degree of transparency and social responsibility. Tell your customers that coffee is organic, produced in a sustainable way and validated as a unique source.

There are many aspects to displaying a message in a coffee package, so you need to decide which information to go to. According to Peter, "Coffee bags can have 2-7 sides without additional features like card slots." This is the traditional side (2 or 4) for images and copies. It means that there is space under, inside, and inside. Peter states that a flat-bottomed bag has a stable printable outer and inner surface. The inner print can be used to give a surprising element or to accentuate the color of the beans by giving a colorful contrast with brown. This can arouse customer curiosity about what other coffee bags hold.

If you don't have enough printing space inside and outside, you can add card slots. It goes well with stand up pouches that have little marketing space. The card should be informative and visually appealing so that the customer is motivated to hold the card after throwing it away. For example, you can create a collectable card for each coffee source in the area, or include a dated card that reminds the customer when to buy the next coffee bag. This will make your brand and your coffee more memorable. If you're looking for a package that combines extra printing and storage space, the side pockets are "a spacious bag that offers a unique design option to tell your story while maintaining a sturdy and rugged construction." Peter says. The main advantage of this structure is that the stiffener can be expanded into a more box-shaped shape. To improve their capacity, aluminum zippers are used to seal the bags (instead of the zippers found on flat bags). This option is suitable for large amounts of coffee and customers who want more control over the freshness of the coffee.

Once you have selected the ideal structure of the coffee bags and the information you want to convey on it, you can pay attention to the choice of materials.

 

CHOOSING THE RIGHT BAG MATERIAL

Peter tells us that there are many different packaging materials, each with a different look, texture and durability. This may or may not fit your coffee or brand. The feel of the packaging is also important. According to a study published by the Journal of Sensory Studies, the texture of the package can affect the perception of the product, as well as the enjoyment of the product itself.

Whichever option you choose, it must match the values ​​of your brand and your audience. Peter says that eco-friendly materials such as sustainable 100% natural kraft paper and rice paper can show that your business strives for healthy environmental practices, from coffee production to retail packaging.  However, each option has its own reservation. For example, these types of natural materials often need to be used in layers to protect their contents over the long term.

Material selection also affects printing. “Some patterns may look better or be different on different materials,” says Peter. As Peter says, the printing techniques used can include "water-based inks and a variety of techniques such as direct varnishes, UV containers, reliefs, etchings, etc. You can create different effects and finishes." 

 

CHOOSING THE RIGHT COLORS & TYPOGRAPHY

The brand guidelines you set when you started a coffee roaster include a variety of colors, fonts, and images. These represent what your business is and who your customes is.

The coffee package should integrate the brand's existing colors and fonts. However, if you sell more than one product within your product range, you may need to change the way colors and fonts are used so that you can easily distinguish each from the other products. For example, you can keep the red packaging for your brand, but all Kenyan coffees have italicized fonts.

Is it possible to adjust the color usage to suit different coffee profiles? For example, does the coffee in question have a clear citrus-like profile? Adding a little orange to your design will make it more likely that you will notice and associate with the profile of the cup. Do you sell coffee exclusively for auctions? Peter says that by adding metal letters, you can add luxury and luxury.

You need to make sure that the font and color you choose will match the size, structure, and material of your package. For example, italics may work well with end-user sample bags, but may not be visible in a 1-kilogram sideset bag.

Accessibility should also be considered. You want the coffee to be easily recognizable when placed on the shelf with other coffee bags, but it also needs to be easy to use. The package should be user-friendly and easy for the viewer to open and close as needed. For example, many may find that zippered bags are easier to use than aluminum flanges.

DON’T FORGET ABOUT SUSTAINABLE PACKAGING 

Modern coffeepackaging options mean that it's never been easier to create something that retains the taste and aroma that you worked hard on during the roasting, considering the environment.

As Millennium and Generation Z consumers continue to dominate the beverage market, there is an increasing need for greater transparency and ethics in product labels and packaging. “We are constantly researching recyclable or biodegradable packaging solutions,” says peter. "It's important to us, our customers, and our coffee consumers."

It's always something to keep in mind, not just telling you how to sell coffee in an environmentally friendly way. Peter proposes to clearly convey the details of the eco-package on the label. For example, you can add a brief guide on how to dispose of your bags, or mention how to save natural resources by recycling.

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